How to use AI to find your audience and speak to them
I’ll walk you through how to identify your best customers, sharpen your positioning, and give AI the context it needs to produce stronger messaging.Registration
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About
A lot of AI website work goes wrong before the writing even starts.
People prompt from a blank page and hope AI gives them something sharp. That usually leads to vague positioning, generic messaging, and copy that sounds polished on the surface but does not really connect with the right customer.
What matters more is getting the context right first. That means knowing who you’re speaking to, what they care about, what they’re comparing you to, and how to frame your product in a way that actually lands.
In this session, I’ll show you how I use AI to identify the right audience, sharpen positioning, and build the messaging foundation for the rest of the website.
This is the process I use to go from rough ideas and assumptions to clearer audience insight, stronger positioning, and messaging that feels specific instead of generic.
By the end, you’ll understand how I’d approach audience, positioning, and message development with AI today if I were starting from scratch.
This is part of a 3 part series on how to build a B2B website with AI.
Attend and you’ll get the materials to do this yourself:
Access to the session recording
Full transcript and notes
The prompts used in the session
Templates and materials to apply the process yourself
Access to the evolving repo/system I am building
A step-by-step framework for finding your audience, sharpening positioning, and building stronger messaging with AI
Register to join live. Spaces are limited.