How to use AI to turn positioning into a homepage

A lot of homepage work goes sideways when people treat it like a design exercise too early.

They start with layouts, sections, inspiration, or AI-generated page copy before they are clear on what the homepage actually needs to say. That usually leads to pages that look polished but feel generic, with weak flow, muddy messaging, and no clear path from interest to action.

What matters more is translating strong positioning into the page itself. That means deciding what needs to be said first, what needs to be explained next, how the story should unfold, and how to turn all of that into a homepage that feels clear, persuasive, and easy to act on.

In this session, I’ll show you how I use AI to turn positioning into a homepage structure, wireframe, and messaging system.

This is the process I use to go from rough homepage ideas and scattered sections to a page that feels organized, intentional, and built to convert.

By the end, you’ll understand how I’d approach building a homepage with AI today if I were starting from scratch.

This is part of a 3 part series on how to build a B2B website with AI.

Attend and you’ll get the materials to do this yourself:

• Access to the session recording

• Full transcript and notes

• The prompts used in the session

• Templates and materials to apply the process yourself

• Access to the evolving repo/system I am building

• A step-by-step framework for turning positioning into a homepage with AI

Register to join live. Spaces are limited.